Marketing Strategy and Tips

Affiliate Marketing & Internet Marketing

Preamble

Let’s kick off by me giving you a raw experience personally, about the whole gig.

From my own perspective I will lamely say affiliate marketing as an act of doing marketing via affiliate method, while internet marketing is the act of doing marketing via internet method….? This is just a simple way to break it down for you, let’s now define each key word for your better understanding of the terms.

The term Affiliate means

Meaning of affiliate (verb)
to connect; to associate with; to accept as a member

Example
The hiking club affiliated with the bird-watching club.

–verb (used with object)

to bring into close association or connection: The researchcenter is affiliated with the university.

The term Internet means

The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite(TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents of theWorld Wide Web (WWW) and the infrastructure to support electronic mail.

The term marketing means

The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place.

Now that we are cleared on this terms let’s begin our elaboration, we shall be using FIRM AFFILIATE NETWORK as our case study.

The first step is to look for a reputable, consistent company that offers genuine affiliate membership, there are lots of them springing up these days, but highly recommend this three SFI,VERETTEK, & FIRM AFFILIATE NETWORK (my website). They all give you quality services in each area and field of specialty, but to truly enjoy and encompass the effectiveness and efficiency of these separate entities, you will have to upgrade, either way Firm Affiliate Network Services will help you pick a workable business plan that will suite your model.

When you sign up with Firm Affiliate Network via the purchase of our BUNDLE ACTIVATOR (one time offer) you get the benefits of free mentoring and coaching on how to start your online business via the services of the other two companies, SFI &VERETEKK, the bundle activator is a compile marketing tools that are essential for marketers and are bundled for a giveaway price of 127$ , you will need them to set your online campaign on auto pilot.

They have put in the extra effort to look up some real commission paying sites that do pay out their affiliates and also have other services they highly recommend to you for boosting your online sales.

HOW THE SYSTEM DOES WORKS?

Let’s say you start on your own, I will advice you study about the field or area you want to concentrate on, to get more acquaintance with the system, build a marketing strategy and have a market (niche market) you need to have a way of applying the four p’s, Product, Price, Place, and Promotion.

Next you will need a service provider like ours insure your business online (highly recommended), but to be honest with you all this takes time and you probably get weary of the idea and some may lose focus, which results to the high rate of drop outs in the business, this is the area we specialize on for no recurring charges at all, we teach you how we do it so you too can do it via the other services we recommend to you.

Affiliate marketing can be done either by direct marketing techniques or internet marketing techniques, your second step is to decide, which is cost effective, either a solo run or the combination power of the two? We have define internet marketing so let’s define direct marketing…the term simply means direct sales.

We won’t be talking about direct marketing because it’s not relevant in our discussion, but I must heed you this, the power of direct marketing can be seen even in today’s market place (direct marketing as been and will always be).

Back on the subject, internet marketing with affiliate marketing, if you are to use internet marketing (a way of making a sale via the internet), you do need some skills, least to say you may have any of this, article writing, web design or simply basic knowledge of computer or software usage (please don’t be alarmed! Firm Affiliate Network has got this area’s covered for you).

You need these skills in other to help promote, create and to market whatever you want the online world to know, my advice will be for you to seek a company that offer services such as this to make it easier as it sounds “Do you have a PC and an internet connection, then you could be making lots of money via work at home opportunities”…that is a sales pitch, don’t fall for that, please. Before you undergo any work at home affiliate program with any multi-level-marketing or network marketing company you need to get the right services that will help you grow and sustain your online business opportunity campaign.

The way most people go about it makes the dropout rate so alarming! “Many are called few are chosen” please I plead with you again do not let this be your faith, wasting money seeking out trails after trails of online business opportunities, you can come to us, we bag it all easy for you.

The reason why most affiliates drop out is not majorly because the MLM companies do not provide the necessary tools or marketing course for their affiliates, it because most of them lack the knowledge and the understanding of the technicality know how’s of the business.

I am telling you this personally from my own experience, most of the so called guru’s in the industry have one thing in common, and they all started from where you started. The only difference is that they took the turn of seeking out services like ours…we are providing our services as a way to help newbies that have the hitch to want to be successful in the industry.

One more thing I will like to get cleared and this is a known fact, just don’t know how people see past this… you will need some sort of initial capital to invest in this enterprise. So clear the thought of having a diamond for a dime, you only get what you put into it, don’t need to sound harsh but that is the truth, if you are hear for a get rich quick scheme or think of it as an easy way out you are wrong, you need discipline and focus! To be, an Internet Marketer.

For inquiries visit us @ cashonlinewithaclick.info

Introduction

                  Early of 1980’s, there were increasing awareness and concern among public regarding environment and social issues. Due to this, many companies took this advantage especially two kinds of company. For Profit organization and Non Profit organization was organization took this advantages. This kind of corporation started to affiliate their product with popular causes such as ecological and social. This marketing strategy called as cause related marketing. Cause related marketing was perceived as strategic marketing tools which increased and improved consumer perception towards their product and also brand image. For both organization (FPO & NPO), cause related marketing improve employee morale. In the other hand, it is also help strengthen their brand image enhance business credibility, increase reputation and most important benefits was financial resources for both For Profit Organization and Non Profit Organization. Other than that, cause related marketing also focused in how it helps consumers to switch off to this cause related marketing product. Whether it effects their brand loyalty or not? There were two variables in this analysis. They are independent variables and dependent variables. Independent variable in is cause related marketing meanwhile dependent variables is purchase intention of consumers and perception of the consumers towards cause related marketing. As a conclusion, both of variables are giving effect with each other, If the were changes in dependent variables so it also will effect independent variables. If cause related marketing does not fulfill consumers need so it will influence purchase intention of consumers and also brand image for that product.

Define of cause-related marketing

Foundation Centre (2009) note Cause-related marketing (CRM) is defined as the public association of a for-profit company with a nonprofit organization, intended to promote the company’s product or service and to raise money for the nonprofit. CRM is generally considered to be distinct from corporate philanthropy because the corporate dollars involved in CRM are not outright gifts to a nonprofit organization, hence not tax-deductible. Cause-related marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. Cause-related marketing started in the early 1980’s.

Literature Review

Recently, in studies of Farache, Perks, Wanderley, and Filho (2008) report that consumers have better perception to organisation that involve in charities activities and good cause as well. Consumers not only have better perception to non-profit organisation but also have better perception to the profit-organisation.

Previous research findings into the same field had been inconsistent, Wood (n.d.) suggest that consumers may have better perception to the good cause that involve but over time, but they are a lot of issue that showing profit-organisation always concern about profit though the CRM activities, it will be risk for both profit and non-profit organization that consumer might have negative perception. The effect will affect both profit organisation and also the non-profit organisation images. This will effect the reputation of the organisation that involved.

However, Farache, Perks, Wanderley, and Filho (2008) had mention that although consumers are understand that firm’s will get certain benefit in the cause-related marketing program, but they agree that the cooperation between profit and non-profit organisations have contribute to society.

Farache, Perks, Wanderley, and Filho (2008) draws our attention by the result, showing that consumer agree that working with corporations, the Non-Profit Organisation will have received to financial assistance, and also helping Non-Profit Organisation to have better publicity and awareness for the charity and good cause. Besides that, they also agree that non-profit organisation also will receive technology for profit organisation such as website.

In another study, Westberg (2004) found that the Cause Related Marketing have ability to create a good or better perception or positive attitude for brand which also can be create through sale promotion. Both have the similar effects.

Besides that, surveys such as that conducted by Westberg (2004) point out that when consumers’ are allowing to give their perception on Cause-Related Marketing program compare sporting sponsorship and sale promotion, the result show that consumer have less interest with the sponsorship and sale promotion, but consumers’ have better or positive in their attitude to cause-related marketing compare to organisation only involve in sponsorship and sale promotion.

In 2000, Barone, Miyazaki, and Taylor published a paper in which they described companies that involve in cause-related marketing with appropriate reason are accepted by consumer and consumer perceived that it will contribute to strengthen their brand. Otherwise consumers may have wrong perception toward the profit-organisation only involve for the increase sale and increase their profit.

Bloom, Hoeffler, Keller, and Meza (2006) discover that societal marketing may give a brand to win their customer heart and mind. We find that putting affinity of high-fit social (a designated driver program), low-fit social (help children to read), high-fit commercial (car raring team), and low-fit commercial (a network Sunday night movie) of marketing activities together to getting perception of consumer, the mean for high-fit social is 0.1 and low-fit social is 0.15. But for the commercial affinity marketing option is negative result for high-fit commercial -0.025 and the low-fit commercial affinity is -0.1 in mean. This show that consumer have better perception toward cause-related program (with positive mean) in a brand compare to other which does not (with negative mean).

Nevertheless Westberg (2004) conclude that cause-related marketing did not show the significant effects on purchase intention. Which mean cause related marketing does not show that consumer will have same perception and make a continue purchasing intention in their purchasing behaviour.

In another study Abbo (n.d.) prove that co-branding partnership between For-Profit Organisation and Non-Profit Organisations can influence for-profit organisation brand structure and consumer attitudes in their buying process.

Abbo (n.d.) continually mention that the finding suggests the cause co-branding programs are more suits to female compare to male. Female are more concern in what the brand does to society compare to male. Abbo said that the result are showing male are less concern or aware about the cause that a brand involve.

However, there is an inconsistency with this argument, Westberg (2004) report that the study have consider gender and personal values need to be involve in consideration and study about the effect, but finding show  gender and personal values will not influenced the respond to cause related marketing that had been test. Westberg (2004) also said that gender will have the same effect on the cause related marking activities.

In anther study Farache, Perks, Wanderley, and Filho (2008) explain that consumer had higher concern to cause related to children, second is health research, and third is related to third world in the among of causes related to animals right, children, elderly, health research, human rights, poverty, and third world. They also said that consumer have more better perception toward profit organisation if the company have show the percentage of donation of sales given to non-profit organisations and the partnership between both profit organisation and non-profit organisation should in long term relationship but not short term relationship.

Perhaps, Farache, Perks, Wanderley, and Filho (2008) claim there are some negative perception from consumer, and suggest that non-profit organisation should more care full to in partner with profit-organisation. Non-profit organisation should make some research before agree to partner with the profit-organisation to gain some financial assistance.

          Last, Dean (2003) concluded that CRM can help company to increase its image but it will also injure back the company images. The result also note that irresponsible firms had increase to pursuing increase their type of donation and the result show a conditional donation did not injured firm images. It show consumer are generally have better perception to Cause-Related Marking activities.

Conclusion

When cause marketing was launched over initially, it was viewed as a raw and new idea.

Over the last decade, Cause Related Marketing (CRM) has played an increasingly vital role in the marketers and fundraisers toolkit. Whether the focus is the provision of school equipment, the relief of poverty, public health or international aid, the links between commercial brands and good causes continue to grow stronger. Cause Related Marketing is not philanthropy as it is based on a recognition by businesses that link with charities or good causes can be mutually beneficial. It is a way of addressing current social issues by providing resources and funding, while addressing business marketing objectives. Today, cause marketing is a global phenomenon that has developed into the new way for businesses and nonprofit causes to joint venture to achieve mutual benefits. Cause-marketing partners a nonprofit cause’s brand and assets with the power of a corporation’s brand, marketing, and people to achieve social and shareholder value while communicating values.

Cause marketing has come a long way from its early days, as it has become increasingly advanced, and now includes everything from one-off cause sale promotional activities to wider, longer term marketing relationships to companies that make long-term commitments to causes that eventually become part of their corporate identity, culture, and corporate social responsibility. Today, cause marketing can include product sales, promotions, and program-driven partnerships between companies and nonprofit causes.

Nonprofit organizations have responded by proactively seeking cause partnerships and recognizing the value of these corporate marketing relationships and the benefits beyond traditional philanthropic contributions. If its done right, cause marketing can help achieve company’s mission, generate additional revenue, extend reach, get out important messages, change behaviors, and enhance awareness of a nonprofit actions and the cause.

Cause marketing is increasing traditional corporate philanthropic support and becoming the new way corporations and nonprofits organizations are working together. Different from philanthropy or sponsorship, cause marketing combines the two—the community benefit associated with philanthropy and the business value tied to sponsorship—self-interest combined with un-selfish ambitions.

Cause marketing’s time has come for many companies to continue to find more money and resources in their budgets for cause marketing. This segment of corporate giving and corporate social responsibility is a growing phenomenon and an important new marketing and corporate citizenship tool to create profitability and a new fundraising and marketing tool for nonprofits to generate revenue as well as achieving critical mission or goals.

Reference

Abbo, M.H. (n.d.). Brand Associations, Consumers’ Attitudes and Cause-Related Marketing: An

Exploratory Study. Retrieved August 20, 2009, from http://www.esc-pau.com

/documents/recherche_7_1.pdf

Barone, M.J., Miyazaki, A.D., & Taylor, K.A. (2000). The Influence of Cause-Related Marketing

on Consumer Choice: Does One Good Turn Deserve Another? Retrieved August 20,

2009, from http://www.springerlink.com/content/h3737830026rj541/fulltext.pdf

Bloom, P.N., Hoeffler, S., Keller, K.L., & Meza C.E.B. (2006). How Social-Cause Marketing

Affects Consumer Perceptions. Retrieved August 20, 2009,http://elab.vanderbilt.edu/research/papers/How Social-Cause Marketing Affects Consumer Perceptions [Bloom, Hoeffler, Keller, Meza].pdf

Dean, D.H. (2003). Consumer perception of corporate donation effects of company reputation

for social responsibility and types of donation. Retrieved September 23, 2009, from

http://mesharpe.metapress.com/app/home/contribution.asp?referrer=parent&backto=is

sue,9,9;journal,24,27;linkingpublicationresults,1:110658,1

Farache, F., Perks, K.J., Wanderley, L.S.O., & Filho, J.M.D.S. (2008). Cause Related Marketing:

Consumers’ Perception and Benefits for Profit and Non-Profits Organisations. Retrieved August 24, 2009, from http://redalyc.uaemex.mx/redalyc/pdf/841/84150303.pdf

Foundation Centre (2009). What is Cause-related Marketing. Retrieved September 30, 2009, From http://www.foundationcenter.org/getstarted/faqs/html/cause_marketing.htmlWestberg, K.J. (2004). The Impact of Cause-Related  Marketing on Consumer Attitude to the

Brand and Purchase Intention: A comparison with Sponsorship and Sales Promotion. Retrieved August 20, 2009, from http://www4.gu.edu.au:8080/adt-

root/uploads/approved/adt-QGU20050211.124210/public/02Whole.pdf

Wood, G. (n.d.). Cause Related Marketing: Caveat Emptor? Retrieved September 27, 2009,

from http://smib.vuw.ac.nz:8081/www/ANZMAC1998/Cd_rom/Wood79.pdf

Before starting out on writing some good and quality articles on any subject and marketing it you have to drive out some false notions about article marketing.

 You can be a normal and ordinary writer and still be successful at article marketing. Generally people at large do not look forward to a work of art when they are looking for a remedy for something that is irritating them to no end.

 And remember that you are never going to please everyone no matter what you write and how well you write.

 If you know how to write some simple and meaningful sentences then definitely you can make
an excellent income from writing articles and there can be nothing to stop you from doing this.

You must realize the fact that some of the most successful articles on the net and most successful article marketers are not well versed in English.

And it need not take a long time to write an article. Whether you are the best or the worst in typing still you canwrite a good article quickly in a lesser time.

You too can write any article taking less time once you devise and use some simple system.